About SBC Lebanon: Our Mission and Vision
SBC Lebanon is a modern media platform that redefines how news and stories are shared with the Lebanese audience and beyond. Built on a foundation of credibility, professionalism, and innovation, it delivers up-to-date coverage across politics, society, and culture. With an editorial focus on accuracy and depth, SBC Lebanon has quickly positioned itself as a trusted voice for those seeking clear and unbiased reporting.
Beyond news, SBC Lebanon is also a hub for dialogue and engagement. Through its unique mix of television, digital platforms, and interactive media, it creates a space where ideas, perspectives, and stories can be shared openly. The channel connects with audiences by offering not only information but also context, helping viewers understand the bigger picture behind the headlines.
With a strong commitment to quality and a forward-looking vision, SBC Lebanon is more than just a broadcaster—it is a media brand that reflects the aspirations of a new generation. Whether it’s through political coverage, cultural insights, or community-driven content, SBC Lebanon continues to evolve as a symbol of credibility, innovation, and Lebanese identity on the global stage.
The Man Behind the Vision: Joe Ibrahim
SBC is the brainchild of veteran journalist Joe Ibrahim, a man with a deep-rooted passion for Lebanon and a lifelong commitment to delivering accurate and insightful news.
Joe’s journey in media began at Radio Mount Lebanon, where he honed his skills as a broadcaster. His career then took him to Radio Free Lebanon and Radio Monte Carlo, before he became the Programs Director at Radio Trait d’Union.
Throughout his illustrious career, Joe has interviewed a remarkable array of personalities, including Arab businessmen, presidents, Lebanese ministers, and parliament members. His extensive network and deep understanding of the Lebanese political landscape provide SBC with unparalleled access and insight.
With SBC, Joe has created a platform that not only informs but also connects Lebanese expats with their homeland. His vision is to foster a sense of community and keep the spirit of Lebanon alive, no matter where in the world you may be.
