The Pulse of Today's Lebanon.
From defining political analysis
to the vibrant stories of our culture.
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SBC is officially on air near you. We’ve joined forces with local channels to bring our shows directly to your screen.
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The Heroes Behind SBC Lebanon
SBC Lebanon is powered by a team of passionate journalists, visionary leaders, and creative storytellers dedicated to delivering excellence. Our professionals are the driving force behind our credible reporting, innovative programming, and unwavering commitment to showcasing the multifaceted story of Lebanon.
Joe Ibrahim
CEO, Founder & Host of "Siyese Pod"
As founder and CEO of SBC Lebanon, Joe Ibrahim sets the platform’s vision and strategic direction. A seasoned media entrepreneur and political commentator, he leads with a hands-on journalistic approach. Through his flagship show “Siyese Pod,” he delivers sharp analysis of Lebanon’s most pressing issues and engages key decision-makers, reinforcing SBC Lebanon’s credibility in a fast-changing media landscape.
Sahar Daw
CEO Assistant and political TV host,
Supervising program production at SBC channel and coordinating between SBC and Cablevision.
Ayda Auf
Chief Communications and Strategy Officer (CCSO)
Ayda Auf is the architect of SBC’s public identity and long-term growth. She shapes the brand narrative for SBC Lebanon & SBC Variety, leads high-level partnerships that expand the network’s reach and influence locally and internationally.
Lina Majzoub
TV presenter and producer
with over 15 years of experience at Future TV, she is currently hosting medical programs on SBC channel, bringing her expertise and professionalism to health-related content.
Vera Hashash
TV program host
TV program host who highlights Lebanese entrepreneurs, innovative business initiatives, and local industries, showcasing the country’s dynamic economic landscape.
Caren Matar
TV presenter
TV presenter hosting a wide range of entertainment programs on SBC channel, she has worked with One TV and Al Nahar, and is also active in digital media.
Ghiwa Kheil
TV presenter
TV presenter who showcases Lebanon’s top touristic restaurants and luxury hotels, and features inspiring stories of the country’s leading hospitality figure. She serves as a tourism ambassador for the Lebanese diaspora.
Samiha Chamseddine
TV program host
TV program hostcalled “kazzoura 3al lebnene”, who introduces viewers to Lebanon’s regions, heritage, and culture, providing an insightful journey through the country’s landmarks and traditions.
Fadi Fadel
Director, Chief Marketing Officer (CMO)
Leads the full digital and content strategy for SBC Lebanon & SBC Variety. An expert in all major social media and digital platforms, he understands how each algorithm works and uses data-driven marketing to maximize reach, watch time, and engagement. Fadi turns every show into a performance-engineered product, combining sharp marketing strategy with high production standards.
