Redefining News for a New Generation

As the visionary founder and CEO of SBC Lebanon, Joe Ibrahim is the driving force behind the platform's mission and strategic direction. A seasoned media entrepreneur and political commentator, he combines leadership with a hands-on approach to journalism. On his flagship show, "Siyese Pod," Joe provides sharp, unfiltered analysis of Lebanon's most pressing issues, engaging with top decision-makers to bring clarity and accountability to the forefront. His leadership ensures that SBC Lebanon remains a symbol of credibility and innovation in a rapidly evolving media landscape.

A prominent journalist known for her incisive interviewing style, Sabine Youssef hosts the hard-hitting political program "Poli cast." With a deep and nuanced understanding of the Lebanese political landscape, she challenges guests and dissects complex topics with clarity and confidence. Sabine is dedicated to holding power to account and providing her audience with the unfiltered information they need to form their own informed opinions, making "Poli cast" essential viewing for anyone following Lebanese affairs.

Nazely Kassabian brings a fresh and engaging perspective to political discourse as the host of "Cafe With Nazely." Her program offers a unique forum where complex political and social developments are discussed in a relatable and accessible manner. Nazely excels at connecting the dots between major headlines and the everyday lives of her viewers, fostering nuanced conversations that bring a distinctly human perspective to the news of the week.

John Saad is the energetic voice of the regional music scene on SBC. As the host of the OLT20 (Official Lebanese Top 20) and OMT20 (Official MENA Top 20), he presents the definitive weekly music charts compiled by Ipsos. With his finger firmly on the pulse of the industry, John keeps viewers updated on the latest hits, rising stars, and music trends shaping the airwaves across Lebanon and the Middle East.

Ayda Auf is the crucial link between SBC Lebanon, our partners, and the public. As the head of Public Relations, she manages the channel's brand image and cultivates strategic relationships within the media landscape and beyond. Her expertise ensures that SBC's mission is communicated effectively and that our partnerships remain strong, allowing the platform to grow its reach and impact both locally and internationally.

Fadi Fadel is the creative and journalistic architect of SBC Lebanon's content. In his multifaceted role, he oversees the entire production process, from the director's chair to the strategic planning of all programming. As the Head of the News Team, Fadi guarantees the accuracy, speed, and integrity of our minute-by-minute news coverage. His keen eye for compelling narratives and commitment to high-quality production standards are evident in every show and news report that reaches our audience.