The Pulse of Today's Lebanon.

As the founder and CEO of SBC Lebanon, Joe Ibrahim is the driving force behind the platform's mission and strategic direction. A seasoned media entrepreneur and political commentator, he combines leadership with a hands-on approach to journalism. On his flagship show, "Siyese Pod," Joe provides sharp, analysis of Lebanon's most pressing issues, engaging with top decision-makers to bring clarity and accountability to the forefront. His leadership ensures that SBC Lebanon remains a symbol of credibility in a rapidly evolving media landscape.

Ayda Auf is the principal architect of SBC's public identity and long-term growth. She directs the overarching brand narrative for both SBC Lebanon Variety, shaping the network's public perception and cultivating its strategic position in the media landscape. Her leadership is instrumental in forging high-level partnerships that expand the channel's reach and influence. Ayda oversees all marketing and advertising operations, serving as the definitive point of contact for collaborations that drive SBC's mission forward, both locally and internationally.

As a leading host for SBC Variety, Manal Kalasina is the face and voice of Lebanon’s vibrant entrepreneurial spirit. Her work is fueled by a long-held passion for community storytelling and a deep-seated commitment to championing the local economy. In her diverse programs covering tourism, F&B, and business, Manal employs an authentic interview style that goes beyond the surface, uncovering the human stories and ambitious journeys behind every successful enterprise. By connecting genuinely with owners and innovators, she provides a vital platform for local businesses, driving viewer engagement. Manal’s dedication makes her programming an essential guide to the resilience and creativity shaping the nation.

As Chief Content Officer, Fadi Fadel is the driving force behind the entire content portfolio for both SBC Lebanon & Variety. His approach is uniquely informed by a background in advanced digital marketing and Lean Six Sigma process optimization. This expertise provides him with a deep understanding of digital algorithms, enabling him to engineer the network's rapid audience growth. Fadi's marketing acumen is central to his content strategy; he supervises and leads the preparation for a wide range of shows, from compelling variety segments to incisive political analysis. His hands-on leadership ensures that all content is not only engaging and optimized for reach but also upholds the highest standards of production excellence.

Nazely Kassabian brings a fresh and engaging perspective to political discourse as the host of "Cafe With Nazely." Her program offers a unique forum where complex political and social developments are discussed in a relatable and accessible manner. Nazely excels at connecting the dots between major headlines and the everyday lives of her viewers, fostering nuanced conversations that bring a distinctly human perspective to the news of the week.